Workout Buddy
A Social Fitness App
Year
2026
CLIENT
Schlong
SERVICES
Rebranding, Campaign
Workout Buddy is a mobile concept designed to help new gym members build consistent workout habits through social accountability.Workout Buddy connects users with gym partners who share similar fitness goals and schedules, allowing them to commit to recurring sessions, track attendance, and stay motivated together.
PROJECT KICKOFF
Find Your Gym Buddy Near You.
Designing a seamless fitness companion to keep workouts engaging and effortless.
01 OVERVIEW
THE PROBLEM
Find Your Gym Buddy Near You.
While observing patterns among new gym-goers, I noticed a recurring behavior: people often start with enthusiasm but stop attending within weeks.Through informal conversations and early user interviews, I found that the core issue wasn’t a lack of knowledge or access to facilities — it was the absence of accountability and structure that helps sustain momentum.
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