A local resale app for a confident & friction-free experience
Year
2025
TEAM
Solo Product Designer
DURATION
January - March
MY ROLE
UX Research, UI/UX Design, Prototyping,
Visual Design, Interaction Design
TOOL
Figma, Miro, Google Forms
Restyle is a local resale app designed to help buyers and sellers coordinate in-person pickups with confidence.
Local secondhand shopping provides affordability and sustainability, but many potential transactions fall through.
Restyle aims to reduce the coordination friction and uncertainty that stop buyers and sellers from arranging a meetup.
PROJECT
KICKOFF
Making local resale feel like a breeze.
Sell and Buy in your neighborhood with confidence and trust.
01 OVERVIEW
THE
PROBLEM
Local secondhand transactions don't fail because of a lack of interest, but rather due to coordination and trust break down before the meetup happens.
While platforms like Facebook Marketplace enable local exchanges, they offer limited support during the decision-making moments leading up to a pickup.
USER QUOTE
“I don’t always feel confident meeting a stranger in person. Without knowing who they really are, it’s hard to trust the pickup enough to commit.”
— Sam, Frequent second-hand buyer, 28yrs, female
“Sometimes I need to sell an item by a certain time, but coordinating pickups can take longer than I expect.”
— Alex, Second-hand seller, 31yrs, female
When uncertainty outweighs perceived value, users choose not to proceed with the meetup.
Commitment
breaks before pickup
Even after agreeing on price, buyers hesitate to commit when uncertainty or perceived risk feels too high, leading to cancellations.
Flexibility
needs structure
While users want flexibility in time and location, unclear expectations increase hesitation during coordination.
Sellers
face time pressure
Sellers often want items picked up within a specific timeframe, but prolonged coordination reduces motivation to continue selling locally.
Trust
forms before the meetup
Users don’t need full verification to feel safe, but they do need enough clarity to decide whether a meetup is worth committing to.
02 Research
Reduce friction before committing to a pickup
Help buyers feel confident enough to move forward by lowering uncertainty around distance, timing, and coordination.
Support flexibility without sacrificing clarity
Allow both buyers and sellers to express availability and preferences while keeping expectations clear.
Respect seller's time and urgency
Enable sellers to manage availability and reach interested buyers without prolonged coordination.
Concept A
This concept explored whether predefined locations and time slots could reduce uncertainty by guiding users through a highly structured coordination flow.
APProach
Seller selects a fixed city and pickup location
Buyers choose from preset time slots
Clear, step-by-step confirmation before finalizing
takeaway
Structure alone does not build confidence - An overly rigid system can increase hesitation rather than reduce it.
Concept B
This concept focused on helping users assess whether a pickup was worth committing to by offering flexibility with clear boundaries.
approach
Sellers define a travel radius instead of selecting a fixed city
Buyers propose multiple time options
Local pickup is surfaced as the default coordination method
takeaway
A flexible structure with clear boundaries provides both confidence and ease for the end user.
FEATURE 01
Allows buyers and sellers to confirm pickup details quickly while minimizing back-and-forth communication.
FEATURE 02
Sellers set their travel range and availability upfront to manage expectations and avoid mismatched coordination.
FEATURE 03
Sustainability indicators surface the environmental impact of local resale and reinforce eco-conscious behavior.
FEATURE 04
Time-sensitive labels highlight listings that require immediate action without creating unnecessary pressure.
05 Iteration
hover to see before
the problem
The previous flow limited buyers to selecting a pickup location after entering a zip code, without accommodating time preferences.
Design Change
The revised experience allows buyers to propose available times and confirm the meetup with sellers directly in chat.
05 Iteration
hover to see before
the problem
The previous version required sellers to define both preferred cities and pickup times upfront, which added setup friction and limited flexibility during coordination.
design change
Sellers set a travel radius, and time availability is coordinated in chat, allowing buyers and sellers to align more naturally after the purchase.
Prototype
DEFINING SELLER AVAILABILITY
Reflection
Restyle taught me that the biggest barrier in local resale isn’t demand—it’s hesitation before commitment. By narrowing the focus to coordination and pre-meetup uncertainty, the product direction became clearer and more strategic.
Through testing, I learned that flexibility must be balanced with structure. Too much rigidity limits users, but too much openness increases doubt. Designing with that in mind shaped the final solution.
Moving forward, I would test how urgency cues and seller-controlled distance settings affect real commitment behavior.